How I Built This with Guy Raz

Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success.

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Every guest on How I Built This with Guy Raz

585 guests, ranked by how many people never want them back.

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Bob Williams

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Bobby Trussell
Advice Line with Bobby Trussell of Tempur-Pedic · 3 episodes

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Bonnie Harvey
Barefoot Wine: Bonnie Harvey and Michael Houlihan · Sep 2024

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Brad Baxter
Whisker/Litter-Robot: Brad Baxter · May 2025

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Brad Black

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Brandon Beck
Riot Games: Bonus Episode · 2 episodes

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Brett Schulman
Advice Line with Brett Schulman of CAVA (July 2024) · 2 episodes

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Brian Lam
Wirecutter: Brian Lam · Oct 2022

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Brian Scudamore
Advice Line with Brian Scudamore of 1-800-GOT-JUNK? · 3 episodes

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Brian Smith
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company. · Jun 2026

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Bruce Heavin

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Bruce Pavitt
Sub Pop Records: Bruce Pavitt and Jonathan Poneman · Jun 2020

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Cameron Healy
Kettle Chips: Cameron Healy. The Wild Bet That Made a Brand · Mar 2026

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Carla Bartolucci
Jovial Foods: Carla Bartolucci · Jun 2021

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Carley Roney
The Knot: Carley Roney & David Liu (2018) · Oct 2019

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Carlos Araque
HIBT Lab! Quaise Energy: Carlos Araque · Aug 2022

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Carlton Calvin
Advice Line with Carlton Calvin of Razor · 2 episodes

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Carrie Gross

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Casey Neistat
Video Artist: Casey Neistat · Mar 2020

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Caspar Coppetti

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Cassey Ho
ICYMI... HIBT Lab! Blogilates: Cassey Ho · 2 episodes

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Cathy Hughes
How I Built Resilience: Live with Cathy Hughes · 3 episodes

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Celena Gill

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Charlie Clifford
Tumi & Roam Luggage: Charlie Clifford · Jul 2022

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Chelsea Fagan
ICYMI... HIBT Lab! The Financial Diet: Chelsea Fagan · 2 episodes

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Cheryl Contee
How I Built Resilience: Cheryl Contee of Do Big Things · Oct 2020

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Chet Pipkin
Advice Line with Chet Pipkin of Belkin International · 2 episodes

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Chieh Huang
Advice Line with Chieh Huang of Boxed · 2 episodes

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Chip Wilson
Lululemon Athletica: Chip Wilson (2018) · 2 episodes

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Chris Mann

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Chris Riccobono
Advice Line with Chris Riccobono of UNTUCKit · 2 episodes

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Chris Ruder
Advice Line with Chris Ruder of Spikeball · 2 episodes

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Chris Zarou
Logic: Logic & Chris Zarou (2018) · 2 episodes

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Christina Carbonell
Primary: Christina Carbonell and Galyn Bernard · Jan 2024

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Chuck Surack
Sweetwater: Chuck Surack. How a Customer Service Strategy Built a Billion Dollar Online Pro Audio and Music Company. · Jul 2026

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Cody Finke
Literally unearthing a climate solution with Cody Finke of Brimstone · Nov 2023

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Cody Friesen
HIBT Lab! SOURCE Global: Cody Friesen · Sep 2022

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Colin Angle
iRobot: Colin Angle. How The Roomba Became a Household Icon · Apr 2026

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Colin Rosenblum
ICYMI... HIBT Lab! Colin and Samir: Colin Rosenblum and Samir Chaudry · 2 episodes

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Cory Cotton
Dude Perfect: Cory Cotton and Tyler Toney (2021) · 2 episodes

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Recent episodes

866 episodes from the feed, newest first.

Bogg Bag: Kim Vaccarella. The $100 Million Business She Almost Abandoned
with Kim Vaccarella

Sep 2026
Advice Line with Ben Goodwin of Olipop
with Ben Goodwin

Sep 2026
Late July Snacks: Nicole Bernard Dawes. Crackers and Cookies were Failing… Tortilla Chips Saved Them
with Nicole Bernard Dawes

Aug 2026
Advice Line with Daymond John of FUBU
with Daymond John

Aug 2026
YETI: Roy and Ryan Seiders. How Two Brothers Turned a $400 Cooler Into a $2 Billion Brand
Aug 2026
Advice Line with Carlton Calvin of Razor
with Carlton Calvin

Aug 2026
Bobbie: Laura Modi. How a Baby Formula Startup Took Market Share From Two Industry Giants
with Laura Modi

Aug 2026
Advice Line with Bobbi Brown of Jones Road Beauty (September 2025)
with Bobbi Brown

Aug 2026
MadeGood: Salma and Nima Fotovat Lost Their First Business. They Grew Their Next One Into a Snack Giant.
Aug 2026
Advice Line: "Strategy Sessions"
Aug 2026
Serena & Lily: Serena Dugan and Lily Kanter. They Built a $20M Brand—Then One Investor Almost Destroyed It
Aug 2026
Advice Line with Chris Riccobono of UNTUCKit
with Chris Riccobono

Jul 2026
Sweetwater: Chuck Surack. How a Customer Service Strategy Built a Billion Dollar Online Pro Audio and Music Company.
with Chuck Surack

Jul 2026
Advice Line with Curt Richardson of OtterBox
with Curt Richardson

Jul 2026
Toast: Aman Narang. How a Long Wait for the Dinner Check Launched a $2 Billion Business.
with Aman Narang

Jul 2026
Advice Line with Kenneth Cole
with Kenneth Cole

Jul 2026
Sun Bum: Tom Rinks. The Secrets of a Master Brand Builder (2023)
with Tom Rinks

Jul 2026
Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025)
with Jeni Britton

Jul 2026
Catalina Crunch: Krishna Kaliannan. From Homemade Keto Cocoa Puffs to Breakfast Aisle Breakthrough
with Krishna Kaliannan

Jul 2026
Advice Line with Ronnen Harary of Spin Master/PAW Patrol
with Ronnen Harary

Jul 2026
e.l.f. Cosmetics: Joey Shamah. The Dollar Store Formula That Built a Cosmetics Giant
with Joey Shamah

Jun 2026
Advice Line with Susan Griffin-Black of EO Products
with Susan Griffin-Black

Jun 2026
STARR Restaurants: Stephen Starr. How a Non-Foodie Built Thriving Restaurants on Gut Instinct
with Stephen Starr

Jun 2026
Advice Line with Shazi Visram of Happy Family Organics
with Shazi Visram

Jun 2026
Build-A-Bear: Maxine Clark. A Former Shoe Executive Launches a Stuffed Animal Empire
with Maxine Clark

Jun 2026