How I Built This with Guy Raz

Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success.

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Every guest on How I Built This with Guy Raz

585 guests, ranked by how many people never want them back.

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Jane Wurwand
Advice Line with Jane Wurwand of Dermalogica (December 2024) · 4 episodes

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Janice Bryant Howroyd
ActOne Group: Janice Bryant Howroyd (2018) · 2 episodes

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Janice Karman

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Jasmine Crowe-Houston
Reclaiming food waste with Jasmine Crowe-Houston of Goodr (2022) · 2 episodes

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Jason Ballard
3D printing a housing revolution with Jason Ballard of ICON · Feb 2024

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Jason McGowan
Crumbl: Jason McGowan · Aug 2025

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Jason Wersland
Therabody: Jason Wersland · May 2024

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Jean-Luc Diard
HOKA: Jean-Luc Diard and Nicolas Mermoud. The “Clown Shoe” That Became a $2B Bonanza · Feb 2026

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Jeff Braverman
Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse · Oct 2025

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Jeff Martin

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Jeff Raider
Advice Line with Jeff Raider of Harry's · Aug 2024

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Jeffrey Hollender
Advice Line with Jeffrey Hollender of Seventh Generation · May 2026

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Jen Rubio
Away: Jen Rubio · Mar 2019

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Jeni Britton
Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025) · 2 episodes

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Jeni Britton Bauer
How I Built Resilience: Live with Jeni Britton Bauer · 3 episodes

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Jenn Hyman
Advice Line with Jenn Hyman of Rent The Runway · 5 episodes

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Jennifer Fitzgerald
Policygenius: Jennifer Fitzgerald · May 2021

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Jennifer Martin
Pipcorn: Jennifer and Jeff Martin · Apr 2021

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Jennifer Neundorfer
How I Built Resilience: Jennifer Neundorfer of January Ventures · Oct 2020

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Jennifer Zeitler

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Jeremy Zimmer
How I Built Resilience: Jeremy Zimmer of United Talent Agency · Jul 2020

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Jerry Greenfield

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Jerry Murrell
Five Guys: Jerry Murrell (2019) · 2 episodes

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Jessie Woolley-Wilson
How I Built Resilience: Jessie Woolley-Wilson of DreamBox · Aug 2020

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Jim Koch
Advice Line with Jim Koch of Boston Beer Company (August 2024) · 5 episodes

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Jim McKelvey
Square: Jim McKelvey. He Lost a $2,000 Sale, Then Built a $10 Billion Company · Feb 2026

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Jim Stengel
BONUS: Brand Building Live at Cannes Lions · Jul 2024

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Jim VandeHei
Politico & Axios: Jim VandeHei · Feb 2023

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Joan Barnes
Gymboree: Joan Barnes. How Building a Beloved Brand Nearly Destroyed Its Founder · Jan 2026

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Joanna Gaines
Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name · Oct 2025

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Joe Gebbia
Advice Line with Joe Gebbia of Airbnb · 4 episodes

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Joe Hollier

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Joe Kudla
Advice Line with Joe Kudla of Vuori · 2 episodes

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Joe Laurienti
HIBT Lab! Ursa Major: Joe Laurienti · Apr 2023

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Joel Clark
Kodiak Cakes: Joel Clark (2020) · 2 episodes

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Joel Simkhai
Grindr: Joel Simkhai · Jul 2023

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Joey Shamah
e.l.f. Cosmetics: Joey Shamah. The Dollar Store Formula That Built a Cosmetics Giant · Jun 2026

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John Foley
How I Built Resilience: Live with John Foley · 2 episodes

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John Gabbert
Room & Board: John Gabbert. A Broken Deal, a Family Rift, and the Birth of a Furniture Giant · May 2026

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John Hendricks
Discovery Channel and Curiosity Stream: John Hendricks · Jan 2022

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Recent episodes

866 episodes from the feed, newest first.

Bogg Bag: Kim Vaccarella. The $100 Million Business She Almost Abandoned
with Kim Vaccarella

Sep 2026
Advice Line with Ben Goodwin of Olipop
with Ben Goodwin

Sep 2026
Late July Snacks: Nicole Bernard Dawes. Crackers and Cookies were Failing… Tortilla Chips Saved Them
with Nicole Bernard Dawes

Aug 2026
Advice Line with Daymond John of FUBU
with Daymond John

Aug 2026
YETI: Roy and Ryan Seiders. How Two Brothers Turned a $400 Cooler Into a $2 Billion Brand
Aug 2026
Advice Line with Carlton Calvin of Razor
with Carlton Calvin

Aug 2026
Bobbie: Laura Modi. How a Baby Formula Startup Took Market Share From Two Industry Giants
with Laura Modi

Aug 2026
Advice Line with Bobbi Brown of Jones Road Beauty (September 2025)
with Bobbi Brown

Aug 2026
MadeGood: Salma and Nima Fotovat Lost Their First Business. They Grew Their Next One Into a Snack Giant.
Aug 2026
Advice Line: "Strategy Sessions"
Aug 2026
Serena & Lily: Serena Dugan and Lily Kanter. They Built a $20M Brand—Then One Investor Almost Destroyed It
Aug 2026
Advice Line with Chris Riccobono of UNTUCKit
with Chris Riccobono

Jul 2026
Sweetwater: Chuck Surack. How a Customer Service Strategy Built a Billion Dollar Online Pro Audio and Music Company.
with Chuck Surack

Jul 2026
Advice Line with Curt Richardson of OtterBox
with Curt Richardson

Jul 2026
Toast: Aman Narang. How a Long Wait for the Dinner Check Launched a $2 Billion Business.
with Aman Narang

Jul 2026
Advice Line with Kenneth Cole
with Kenneth Cole

Jul 2026
Sun Bum: Tom Rinks. The Secrets of a Master Brand Builder (2023)
with Tom Rinks

Jul 2026
Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025)
with Jeni Britton

Jul 2026
Catalina Crunch: Krishna Kaliannan. From Homemade Keto Cocoa Puffs to Breakfast Aisle Breakthrough
with Krishna Kaliannan

Jul 2026
Advice Line with Ronnen Harary of Spin Master/PAW Patrol
with Ronnen Harary

Jul 2026
e.l.f. Cosmetics: Joey Shamah. The Dollar Store Formula That Built a Cosmetics Giant
with Joey Shamah

Jun 2026
Advice Line with Susan Griffin-Black of EO Products
with Susan Griffin-Black

Jun 2026
STARR Restaurants: Stephen Starr. How a Non-Foodie Built Thriving Restaurants on Gut Instinct
with Stephen Starr

Jun 2026
Advice Line with Shazi Visram of Happy Family Organics
with Shazi Visram

Jun 2026
Build-A-Bear: Maxine Clark. A Former Shoe Executive Launches a Stuffed Animal Empire
with Maxine Clark

Jun 2026