How I Built This with Guy Raz

Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success.

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Every guest on How I Built This with Guy Raz

585 guests, ranked by how many people never want them back.

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John MacFarlane
Sonos: John MacFarlane · Feb 2024

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John Mackey
Whole Foods Market: John Mackey (2018) · 2 episodes

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John Osher
Spinbrush: John Osher. The Electric Toothbrush That Sold for $475M · Feb 2026

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John Zimmer
Advice Line with John Zimmer of Lyft · 5 episodes

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Jonah Peretti
Advice Line with Jonah Peretti of Buzzfeed · 2 episodes

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Jonathan Poneman

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Josh Hochschuler
Talenti: Josh Hochschuler · Jun 2025

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Judi Sheppard Missett
Jazzercise: Judi Sheppard Missett · Jan 2021

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Julie Rice
SoulCycle: Julie Rice & Elizabeth Cutler (2019) · 2 episodes

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Justin Gold
Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter. · 2 episodes

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Justin Kolbeck

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Justin Woolverton
Halo Top Ice Cream: Justin Woolverton · Apr 2023

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Kai Kloepfer
A biometric smart gun with Kai Kloepfer of Biofire · Oct 2023

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Kai Tang
When our phones are just phones with Kai Tang and Joe Hollier of Light · Aug 2023

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Kaitlin McGreyes
Meet The HIBT Fellows: Kaitlin McGreyes & Nicole Argüelles · May 2021

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Kara Goldin
How I Built Resilience: Kara Goldin of Hint · Apr 2021

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Kat Hantas
21 Seeds: Kat Hantas · Oct 2024

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Kat Nouri
Stasher and Modern Twist: Kat Nouri · Nov 2021

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Kathleen King
Tate's Bake Shop: Kathleen King (2019) · 2 episodes

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Kathy Hannun
Tapping the heat beneath your feet with Kathy Hannun of Dandelion Energy · Jun 2023

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Katia Beauchamp
Birchbox: Katia Beauchamp · Mar 2020

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Katie Mitchell
Meet The HIBT Fellows: Katie Mitchell & Celena Gill · May 2021

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Katlin Smith
Advice Line with Katlin Smith of Simple Mills · 2 episodes

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Keith Alexander
Springfree Trampoline: Keith Alexander & Steve Holmes (2019) · 2 episodes

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Keller Rinaudo Cliffton
Delivering the future in drones with Keller Rinaudo Cliffton of Zipline · Jul 2023

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Kelsey MacDermaid
ICYMI... HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright · 2 episodes

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Ken Grossman
Sierra Nevada Brewing Company: Ken Grossman · Mar 2020

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Kendra Scott
Kendra Scott: Kendra Scott · Mar 2017

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Kenneth Cole
Advice Line with Kenneth Cole · 2 episodes

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Kim Jordan
Live Episode! New Belgium Brewing Company: Kim Jordan · Sep 2018

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Kim Vaccarella
Bogg Bag: Kim Vaccarella. The $100 Million Business She Almost Abandoned · Sep 2026

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Kit Crawford

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Koel Thomae
Noosa Yoghurt: Koel Thomae · Nov 2024

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Krishna Kaliannan
Catalina Crunch: Krishna Kaliannan. From Homemade Keto Cocoa Puffs to Breakfast Aisle Breakthrough · Jul 2026

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Kristian Tapaninaho

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Kurt Ainsworth
Marucci Sports - Kurt Ainsworth · Dec 2024

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Kurt Listug
Taylor Guitars: Kurt Listug and Bob Taylor. From $3,700 Shop to Global Icon · Jan 2026

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Kyle Clark
Electrifying aviation with Kyle Clark of BETA Technologies · Aug 2023

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Kyle Connaughton
How I Built Resilience: Live with Kyle Connaughton and Daniel Humm · May 2020

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Kyle Vogt
HIBT Lab! Cruise: Kyle Vogt · Oct 2022

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Recent episodes

866 episodes from the feed, newest first.

Bogg Bag: Kim Vaccarella. The $100 Million Business She Almost Abandoned
with Kim Vaccarella

Sep 2026
Advice Line with Ben Goodwin of Olipop
with Ben Goodwin

Sep 2026
Late July Snacks: Nicole Bernard Dawes. Crackers and Cookies were Failing… Tortilla Chips Saved Them
with Nicole Bernard Dawes

Aug 2026
Advice Line with Daymond John of FUBU
with Daymond John

Aug 2026
YETI: Roy and Ryan Seiders. How Two Brothers Turned a $400 Cooler Into a $2 Billion Brand
Aug 2026
Advice Line with Carlton Calvin of Razor
with Carlton Calvin

Aug 2026
Bobbie: Laura Modi. How a Baby Formula Startup Took Market Share From Two Industry Giants
with Laura Modi

Aug 2026
Advice Line with Bobbi Brown of Jones Road Beauty (September 2025)
with Bobbi Brown

Aug 2026
MadeGood: Salma and Nima Fotovat Lost Their First Business. They Grew Their Next One Into a Snack Giant.
Aug 2026
Advice Line: "Strategy Sessions"
Aug 2026
Serena & Lily: Serena Dugan and Lily Kanter. They Built a $20M Brand—Then One Investor Almost Destroyed It
Aug 2026
Advice Line with Chris Riccobono of UNTUCKit
with Chris Riccobono

Jul 2026
Sweetwater: Chuck Surack. How a Customer Service Strategy Built a Billion Dollar Online Pro Audio and Music Company.
with Chuck Surack

Jul 2026
Advice Line with Curt Richardson of OtterBox
with Curt Richardson

Jul 2026
Toast: Aman Narang. How a Long Wait for the Dinner Check Launched a $2 Billion Business.
with Aman Narang

Jul 2026
Advice Line with Kenneth Cole
with Kenneth Cole

Jul 2026
Sun Bum: Tom Rinks. The Secrets of a Master Brand Builder (2023)
with Tom Rinks

Jul 2026
Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025)
with Jeni Britton

Jul 2026
Catalina Crunch: Krishna Kaliannan. From Homemade Keto Cocoa Puffs to Breakfast Aisle Breakthrough
with Krishna Kaliannan

Jul 2026
Advice Line with Ronnen Harary of Spin Master/PAW Patrol
with Ronnen Harary

Jul 2026
e.l.f. Cosmetics: Joey Shamah. The Dollar Store Formula That Built a Cosmetics Giant
with Joey Shamah

Jun 2026
Advice Line with Susan Griffin-Black of EO Products
with Susan Griffin-Black

Jun 2026
STARR Restaurants: Stephen Starr. How a Non-Foodie Built Thriving Restaurants on Gut Instinct
with Stephen Starr

Jun 2026
Advice Line with Shazi Visram of Happy Family Organics
with Shazi Visram

Jun 2026
Build-A-Bear: Maxine Clark. A Former Shoe Executive Launches a Stuffed Animal Empire
with Maxine Clark

Jun 2026